During our Beta release of the Stakeholder Score we will only be able to accept a limited number of company applicants. Simply submit your company information below to be considered for the 2020 Beta Test Class (Q4 2020 – Q2 2021). You are under no obligation to complete the assessment if your company is selected.

Below are the steps you can expect if your company is selected for the Beta:

Step 1 – Identify

Gather the list of emails for your stakeholders.  The goal is to identify multiple people who represent the interests and values of the following groups or perspectives:

Community members/leaders where you do business.

The more feedback you can collect, the better, so we will encourage you to send the survey out to as many people in each stakeholder group as you can.

Step 2 – Contact

We will help you customize the following email copy for your company along with adding appropriate deadlines for submission.

Friends –

We want our company a be good citizen of our community and I’m writing to ask for your help.  Would you take a few minutes to complete a short, anonymous survey about how we are doing as a company? It should take about 5-10 minutes and your candid feedback would be very valuable to help us assess our strengths and weaknesses.  I’m asking you to find time to complete this by [SPECIFIC DATE].

You can find the survey here:

For spelling consistency, please make sure you enter that you’re assessing: [COMPANY NAME]

Thanks in advance for your time and your perspective.


Step 3 – Follow Up

It is a best practice to plan to ping people two additional times before the deadline to ensure you get a good response rate. You can use the same language with a modifier at the top like this: “I’m not sure if you’ve had a chance to complete that survey yet, but just in case you haven’t, I want to send this reminder to do it by (deadline).”

Please note, you will not be able to confirm who has or has not responded to the survey as that could compromise anonymity.

Step 4 – Analyze

When you receive your responses and detailed report, discuss them with your leadership team and align on what ONE thing you will do to improve your scores.  Don’t bite off more than you can chew here. This is going to be a marathon, not a sprint. Pace yourself and make sure your changes, if they are effective, can be sustained. Plan on using this tool to check on your progress periodically, at least annually.

Step 5 – Evolve

Watch your performance steadily strengthen over the next several years (assuming you do the work to improve your scores on this assessment). The Stakeholder Score checks your company’s vital signs. Just like your physical health – your company health is sophisticated and requires intentional effort to improve. The out-dated ways of thinking make us endangered; it’s time to evolve.

Apply for the 2021 Beta
Submit your company information below to be considered for the 2021 class of the Stakeholder Score Beta.