Our Point of View:

We believe that the various languages and approaches in the conscious business, social venture, inclusive capitalism, impact investing, benefit corporation, and other branches of our movement share a basic common foundation.  Our task is to develop and utilize a simple tool that can help anyone to understand and begin to access the world-changing potential of this expanded paradigm for business.  

Further, we believe that this tool must be open source and iterative. We encourage anyone and everyone to engage in debating and improving the tool and to build proprietary and profitable offers based on the foundation it provides. But to be effective as a tool that everyone in our movement can use, it is important that it is dominated by no one. It is equally important that it evolve to keep pace with new learnings, including its own strengths and weaknesses.


This tool is still being created through the combined efforts of people from a wide range of backgrounds including c-suite executives, leaders of several “conscious” business organizations, practitioners, consultants, academics, lawyers, visionaries and many others.

The following people have made a substantial contribution to making the tool what it is today, and have agreed to the preceding statement of intent to use and help improve this tool over time.

Adam Melnick Brian Mohr Joyce Witte Dorothy Mankey
Raj Sisodia Nathan Havey Jessica Welser Angela Wallace
Bridget Wald Vanessa Childers Tiffany McNeil Bob Vanoureck
Steve Hall Anil Saxena Khalilah Olokunola Elaine Dinos
Glenn Meier Linh Quach Scott McIntosh Yvonne Dodd
Kate Hermann Scott Peeples Kara Peck Laura Eich
Reggie Blount Karen Sammon Rehana Nathoo Ravi Rai
Bem Joiner Carlos Saba Melinda Weekes-Laidlow Ed Freeman
Courtney Counts Emily Winslow Keoni Lee Jocelyn MacDougall
Christina Anibal Brian Sherwin Jenna Morrow Karen Ashworth
China Califf Holly Grogan Mark Christensen Tim Kelley
Tara JenkinsBrie RoperAmanda Kathryn RomanKent Gregoire
Abby Schwalb

View, contribute, or suggest changes to the survey on our public GitHub. Or, contact us privately with your suggestion below.